Latest posts
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How to Create a Digital Product Post-Launch Review So You Know What to Improve Next
Launching a digital product can create a strange problem. Before launch, every detail feels important. You check: Then launch day arrives. Afterward, the temptation is to reduce the entire experience to one question: How much did I sell? Sales matter. But revenue alone does not tell you whether the launch worked well. A product can…
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How to Build a Customer Feedback Loop for a Digital Product Without Chasing Every Suggestion
Customer feedback can help you improve an ebook, course, checklist, membership, template pack, or other digital product. It can also send you in ten different directions if every comment immediately becomes a new feature. One buyer may want shorter lessons. Another may want longer lessons. One wants more examples. Another wants fewer pages. Someone asks…
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How to Get Testimonials for a Digital Product Without Manufacturing Praise
A useful testimonial can answer a question your own sales copy cannot answer as convincingly: What was the experience like for an actual customer? That makes testimonials valuable for ebooks, courses, workbooks, templates, memberships, software, checklists, and other digital products. But there is an important difference between collecting genuine customer experiences and trying to manufacture…
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How to Beta Test a Digital Product Before You Launch It
Creating a digital product and finishing a digital product are not always the same thing. You may believe your ebook is easy to follow, your course lessons are arranged correctly, your worksheets make sense, and your customer-access instructions are obvious. Then a real person uses the product for the first time. That is when you…