Latest posts
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How to Create a Simple Digital Product Customer Journey Map From First Click to First Success
When creating a digital-product business, it is easy to think mainly about the pieces you build. You create: But customers do not experience those pieces as separate projects. They experience a journey. Someone may first discover one article through Google, download a checklist, read three emails, visit a product page, purchase, receive a delivery email,…
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How to Retire a Digital Product Without Stranding Existing Customers
Not every digital product should stay on sale forever. An ebook may become outdated. A software tool may no longer be maintained. A course may depend on an interface that changed completely. A small product may be replaced by a better bundle. A membership may no longer make business sense. The simplest reaction is: Delete…
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How to Create a Customer Support System for Digital Products Without Building a Help Desk
A digital product may be automated, but the customer experience is not completely automatic. Someone may buy your ebook and lose the download email. A course customer may forget a password. A buyer may not understand where to begin. A payment may appear successful while product access does not arrive. Someone may ask whether a…
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How to Create a Customer Onboarding System for a Digital Product
A digital product customer onboarding system begins the moment a buyer completes payment. The customer should immediately understand: A strong onboarding system does not overwhelm customers with every lesson, bonus, upgrade, and promotional offer at once. It gives the customer the right information in the order it is needed. The simplest onboarding process has six…