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  • How to Build a Customer Feedback Loop for a Digital Product Without Chasing Every Suggestion

    How to Build a Customer Feedback Loop for a Digital Product Without Chasing Every Suggestion

    Customer feedback can help you improve an ebook, course, checklist, membership, template pack, or other digital product. It can also send you in ten different directions if every comment immediately becomes a new feature. One buyer may want shorter lessons. Another may want longer lessons. One wants more examples. Another wants fewer pages. Someone asks…

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  • How to Create a Customer Avatar With AI Without Inventing Customer Problems

    How to Create a Customer Avatar With AI Without Inventing Customer Problems

    AI can help you organize customer research, identify patterns, summarize repeated questions, and turn scattered information into a useful customer avatar. What it should not do is invent the customer. That distinction matters. A weak approach asks AI: Create my ideal customer avatar for a digital product about starting an online business. The AI can…

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